Culturello keeps your patients engaged between appointments through a content marketplace of pre-built contests, surveys, games, and social media prompts designed specifically for orthodontic practices. Patients earn points for participation, giving them a reason to interact with your practice every week, not just on appointment days.

Your team deploys ready-made, orthodontic-specific content in minutes rather than building campaigns from scratch, which means treatment coordinators can run consistent engagement without adding to their workload.

Culturello's prize catalog is built for every age group, not just young children. Teens and adults can redeem points for brand-name gift cards, like Amazon, Starbucks, Target, Apple, and more, branded practice merchandise, charitable donations, or clinical incentives like teeth whitening.

For teens, the app-based experience feels native to how they already live. For adults, the referral, ambassador, and compliance features feel professional and worthwhile. No sticker charts or toy bins, just rewards that actually resonate.

Very little. That's the point!

Most of the platform runs automatically: points are awarded for defined actions, prizes are fulfilled and shipped directly to patients, reminders go out through the app, and marketplace content can be scheduled in advance.

At the chair, your team can award bonus points in seconds or let patients self-scan with a QR code. At the front desk, it's as simple as mentioning the program to new patients and helping them register. Weekly or monthly, someone selects a contest winner or reviews referral data, tasks that takes minutes, not hours.

For treatment coordinators already managing rewards, social media, referrals, reviews, and compliance across multiple tools, Culturello consolidates everything into one system.

Traditional approaches like verbal reminders, paper instruction cards, and elastic wear charts, rely on patients to remember and self-motivate. For teens especially, that's a tough ask.

Culturello includes Activity Loops, a gamified compliance tracking feature where patients log daily behaviors like elastic wear, brushing, and appliance care. They earn points for consistency, see streaks build up, and receive automated reminders through the app.

This replaces paper elastic cards that get lost in backpacks and forgotten. Instead, patients get a nudge on their phone, log their activity, and watch their points grow. It turns compliance from something they're told to do into something they want to do.

Culturello automates the review ask so your team never has to do it in person. After an appointment, patients receive a prompt through the app while their experience is fresh, and they can earn points for completing the review, which creates a natural incentive without any awkwardness at the front desk. Most patients don't leave reviews because they were never asked, not because they had a bad experience! Culturello solves that gap consistently, not just when a staff member remembers to mention it.

The platform tracks who has been prompted and who has completed a review, giving you a clear view of how your online reputation is growing and which engagement activities are driving it. Over time, this builds a steady, compounding stream of reviews that reflects the experience your practice is already delivering.

Culturello's digital Kids Club keeps pre-treatment and active patients engaged with your practice between visits, without adding work for your team. Younger patients join through the app, participate in contests, earn points for healthy habits like brushing, and complete survey activities that help your office monitor treatment readiness over time.

For practices that want a physical touchpoint, Culturello supports branded membership cards that kids receive when they join. It's a tangible object that makes the moment feel official — kids leave with something in their hands, and your practice name travels home with them. That card sits on a dresser, goes in a backpack, and gets shown to friends and siblings. For parents, it signals that your practice runs a real, structured program. For your practice, it's a walking billboard that sets you apart from every other orthodontist in your market. For practices that prefer a fully digital experience, the app delivers the same sense of belonging without the printing.

This matters most during the growth observation phase, when children aren't quite ready for braces but are visiting periodically for evaluations. Families in this window are the most likely to drift to another orthodontist when treatment becomes necessary. A structured Kids Club keeps those relationships warm so your practice remains the obvious choice when it's time to start. Points earned during Phase 1 carry over to Phase 2, giving families a built-in reason to return for comprehensive care rather than starting fresh somewhere else.

Yes. Culturello is designed to work alongside the practice management systems orthodontic practices already use. We work with practices running Greyfinch, OpenDental, Dolphin, Cloud 9, topsOrtho and other major orthodontic PMS platforms. Click here to see a list of all of our integrations.

Integrations mean patient data stays synced, points can be connected to appointment activity, and your team isn't double-entering information. During your demo, we'll confirm compatibility with your specific setup.

Yes — and for most practices, this is non-negotiable. Your patients should experience Culturello as your membership program, not a generic third-party app.

Culturello is fully brandable with your practice name, logo, colors, and messaging across the app, microsite, reward communications, and every patient touchpoint.

You also control the rewards structure, point values, prize catalog, contests, and engagement activities. Want branded swag? Done. Free whitening for top referrers? You set it up. Charity donation options? Available. The practices that see the best results are the ones that make the program feel authentically theirs.

Culturello's Activity Loops turn compliance into a habit patients want to keep. Patients log daily behaviors like elastic wear, brushing, and appliance care, directly in the app, earning points for consistency and watching streaks build over time. Automated reminders go out through the app so nothing depends on a paper chart getting lost in a backpack.

For teens especially, the gamified experience converts compliance from something they're told to do into something they're motivated to do on their own.