Culturello is a digital membership and engagement platform that helps businesses build stronger relationships with the people who matter most — whether those are patients, employees, customers, referral partners, or members of any kind.

Instead of relying on manual rewards systems, scattered marketing tools, and disconnected communication channels, Culturello gives you a single platform where your members earn points for positive behaviors, engage with your brand through contests, games, and content, and redeem rewards that are fulfilled and shipped automatically.

Both! Every Culturello-powered program includes:

A mobile app (iOS and Android) — where most member activity happens: earning points, entering contests, checking rewards, referring friends, and engaging with your brand.

A branded microsite — a web-based Hub on any device for members who prefer not to download an app.

A business dashboard — where your team manages the program, views engagement data, schedules content, tracks referrals, and configures rewards.

Your members see your brand throughout. The app and microsite carry your name, logo, and colors, creating a custom branded experience.

You define the behaviors that matter, like appointments, referrals, reviews, compliance, contest participation, and milestones, and set the point values for each. Members accumulate points in their digital account through the app or online hub. When they're ready, members browse through a prize catalog and redeem for real rewards: gift cards from major brands, custom merchandise, charitable donations, or incentives specific to your business.

Key difference: You only pay for prizes when members actually redeem. No pre-purchasing gift card inventory. No managing a physical prize closet. No eating the cost of rewards that go unclaimed.

Yes, and this is one of the features teams love most because it ensures you always have something to post that day.

The marketplace is a library of pre-built engagement-driving content like contests, surveys, games, social media posts, activity prompts, and seasonal campaigns.

For an even simpler experience, users can use our Hub Success ✨ AI Agent to automate the process.

The Hub Success ✨ AI Agent helps manage your content Marketplace. Once you set your brand profile and content preferences, it hand-selects surveys, contests, and social media content and schedules everything to your calendar automatically. Content publishes to your Culturello Hub and social platforms on the dates and times you've chosen, keeping your membership experience consistent, on-brand, and running smoothly without extra hires or micromanagement.

A loyalty program gives someone a stamp for showing up. Culturello gives them a reason to stay connected even when they're not in your building.

Traditional loyalty programs are transactional. They reward one behavior, create admin work, do not collect data, and break when someone loses their phsyical loyalty card.

Culturello creates a membership; a place where people belong. Members earn points for multiple behaviors, refer friends through trackable links, leave reviews when prompted, and engage through contests and content between visits. For your business, the difference is visibility. You see what's driving growth, who your most engaged members are, and what's actually working.

Most recognition platforms stop at morale. Culturello connects recognition to measurable behaviors, referral growth, and patient engagement, making it part of a larger system that drives retention, compliance, and performance.

Through gamification, goal tracking, and AI-powered nudges, Culturello reinforces the daily actions that matter most.

When a member redeems their points, the prize is fulfilled and shipped directly to them via our fulfillment center.

The catalog includes hundreds of options across major brands (Amazon, Starbucks, Target, Walmart, and hundreds more), plus the ability to add custom prizes, like branded merchandise, experience-based rewards, charity donations, or service incentives specific to your business. You control what's in the catalog and the point thresholds for each prize. Fulfillment is fully automated.

Culturello is designed to work alongside the tools your business already uses. Click here for a complete list of integrations.

Culturello's AI Agents work alongside your team around the clock, automating key moments in your members' journey, from compliance and referrals to reviews, recognition, content, and rewards, ensuring every interaction drives a better outcome.